{"product_id":"o-m-curl-curl-cream-150ml","title":"O\u0026M Curl Curl Cream 150ml","description":"\u003cp\u003e\u003cstrong\u003eYour curl’s daily dose of moisture.\u003c\/strong\u003e A rich, leave-in styling cream that quenches thirsty curls and enhances their natural shape.\u003c\/p\u003e\u003cp\u003eIdeal for daily use or as a prep product before gel, O\u0026amp;M Curl Curl Cream helps lock in hydration, reduce frizz, and encourage soft curl formation. It melts effortlessly into strands to define and moisturise without adding heaviness or stickiness.\u003c\/p\u003e\u003cp\u003eFormulated for all curl types — from loose waves to tight coils — this cream brings out texture while boosting strength, softness, and shine. Layer it or use solo for perfectly conditioned curls.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eApply to clean, damp or towel-dried hair. Distribute evenly with fingers or a comb. Air-dry for natural texture or diffuse for extra volume and bounce.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":57579136254334,"sku":"OMCURCR150","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4560\/9598\/files\/33_1.jpg?v=1781875461","url":"https:\/\/sloaneandcobeauty.com\/products\/o-m-curl-curl-cream-150ml","provider":"Sloane And Co Beauty","version":"1.0","type":"link"}