{"product_id":"o-m-rootalicious-root-lift-300ml","title":"O\u0026M Rootalicious Root Lift 300ml","description":"\u003cp\u003eForms an invisible barrier around roots to support and lift. A native Australian duo works together to protect and pump up volume. Lilly Pilly adds body to roots, while Quandong conditions and shields against styling stress.\u003c\/p\u003e\u003cp\u003eRootalicious has a refreshed identity: new look, nozzle, and scent. Essential for fine or flat hair, the new nozzle creates a whipped cream effect, delivering all-over lift. Australian actives ensure protection and conditioning.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eJose Bryce Smith, Founder of Original \u0026amp; Mineral\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHAIR TYPE:\u003c\/strong\u003e All textures\u003cbr\u003e\u003cstrong\u003eHOW OFTEN:\u003c\/strong\u003e Daily as needed\u003cbr\u003e\u003cstrong\u003eHOW MUCH:\u003c\/strong\u003e GO WILD!\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSTEP 1:\u003c\/strong\u003e Section hair into side, top, and bottom parts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSTEP 2:\u003c\/strong\u003e Shake well, spray directly at roots and mid-lengths for weightless lift.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSTEP 3:\u003c\/strong\u003e Comb through to distribute volume and support.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOur promise:\u003c\/strong\u003e O\u0026amp;M products are safe for coloured hair, sensitive skin, and free from sulphates, MIT, parabens, triclosan, propylene glycol, phthalates \u0026amp; gluten.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":57579139662206,"sku":"OMROORL300","price":31.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4560\/9598\/files\/rootalicious2.jpg?v=1781875507","url":"https:\/\/sloaneandcobeauty.com\/products\/o-m-rootalicious-root-lift-300ml","provider":"Sloane And Co Beauty","version":"1.0","type":"link"}