Do You Really Need Heat Protection?
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If you regularly blow dry, straighten or curl your hair, there's one product you shouldn't skip: heat protection.
It only takes a few seconds to apply, but it can make a significant difference to how your hair looks and feels over time.
What does heat do to your hair?
High temperatures can reduce moisture within the hair fibre, leaving hair feeling drier, rougher and more prone to breakage.
Repeated heat styling can contribute to:
- Dryness
- Split ends
- Dullness
- Increased frizz
- Colour fading
What does a heat protectant actually do?
Heat protectants create a lightweight protective layer around the hair, helping reduce moisture loss and improve smoothness during styling.
They don't make hair heat-proof, but they do help minimise the effects of regular heat styling.
When should you use it?
Every time you use:
- Hair dryers
- Straighteners
- Curling irons
- Hot brushes
Apply the product evenly to damp hair before blow drying, or to dry hair if the product is designed for hot tools.
How to get the best results
- Don't apply too much - light, even coverage is enough.
- Comb it through for even distribution.
- Turn your styling tools down where possible.
- Never use hot tools on soaking wet hair.
Heat styling doesn't have to mean damaged hair
Using a salon quality heat protectant alongside sensible styling habits helps keep hair smoother, shinier and healthier-looking.
Shop our Heat Protection collection to protect every style.